Your partner in digital projects

Hi, I'm Sigurjón!

I work with companies, organizations, and municipalities in digital transformation. Whether you need a new website, want to transform a digital service, or just get projects done, I can help.

Sigurjón in brief

25 years of experience
Author of The Book About the Web
Experienced lecturer
Workshops facilitator
Project manager
Digital leader

Get to know some of my clients

Meet Fúnksjón

My name is Sigurjón Ólafsson. I have been working in digital, PR and communications since 1997. 

I started my own consultancy, Fúnksjón, in 2013 and for six years, 2013-2019, I ran my business as an independent digital consultant and relaunched my business in 2025. 

I was an adjunct lecturer in digital communication at the University of Iceland from 2011 to 2019.  

From 2019 to 2025 I worked as a managing director of service and development in Hafnarfjörður, the third largest Icelandic municipality, where I lead a successful digital transformation. In 2022 I was awarded the management awards from Stjórnvísi.
I work on digital strategy, research, content design, information architecture and UX (user experience). I give lectures and manage seminars on digital transformation, web management, content design and UX.

Since 2011 I have written articles on digital transformation, digital strategy, web development, web design, intranets, usability, information architecture, writing for the web, content strategy, web management and related subjects.

In 2015 my book: Bókin um vefinn (The Book About the Web) was published. The first and only of its kind in Iceland.

About my work and studies

I have a M.A. degree in International Relations from the University of Amsterdam and a B.A. degree in Political Science from the University of Iceland. I have taken courses in comparative religion at the University of Iceland.

In August 2013 I started my own business as an independent web consultant – Fúnksjón web consultancy – after 16 years in web management.

I was an adjunct lecturer in web management in School of Humanities at the University of Iceland and teaches courses in the Continuing Education at the same university.

I am a proud ambassador for Iceland for EuroIA, European Information Architects.
Prior to my consultancy work I was a digital and PR leader / manager in Íslandsbanki, University of Iceland, Kaupthing Bank, PricewaterhouseCoopers and the Icelandic Maritime Institution.

During the Kaupthing years the bank’s corporate website was ranked the best bank website in Sweden in 2007 and the best Icelandic corporate website in 2006 and 2007 according to the international KWD Webranking. My team also gained recognition for delivering one of the 10 world’s best intranets, according to the report of Nielsen Norman Group in 2009.

More details on linkedin.com

Can I be of assistance?